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What is a Business Broker

Sell Side

Define Objectives

LEGACY helps you prioritize your objectives; financial, continuity of business, family, employee retention, minimizing disruptions, etc. We help you determine your preferred time frame and develop a plan with key dates. We also assist in determining the appropriate structure for the sale and well as the value of potential transactions. We ensure confidentiality in addition to strategic support.

Understanding Business Operations

LEGACY works to understand your business by collecting information about your business structure, customers, markets, drivers, organization, and company culture. By better understanding your business and objectives, we can effectively identify potential buyers.

Identify & Prioritize Potential Buyers

Through LEGACY’s extensive network, we identify, qualify, and prioritize potential buyers and we identify firms that should not be contacted because they are not a strategic fit. We analyze the feedback from any firms who may have been contacted informally and declined, and use this knowledge in future approaches.

Develop a Sales and Marketing Plan

LEGACY develops a sales and marketing plan and strategies on “who to sell to” and “why”. Based on your objectives, we help you determine the breadth of distribution, confidentiality, and any level of advertising.

As we approach potential buyers we maintain tight confidentiality. First, we contact all companies identified as potential buyers with general information. Next we follow-up with the interested buyers, secure a non-disclosure agreement, and send a descriptive memorandum. Finally, we provide truly interested buyers with any additional information, conduct conference calls and on-site visits as needed, and finally, secure letter(s) of intent.

Approach Potential Buyers and Cultivate Interest

Acting as a strategic advisor, LEGACY handles any information requests from potential buyers as well as participating in all conference calls and on-site visits.


Evaluate Potential Purchase Structures and Relative Valuations

LEGACY will determine the relative valuations of each proposal in addition to reviewing qualitative and financial implications of alternative structures. We also help assess the buyers’ objectives.

Finalize Choice of Buyer and Closing Support

LEGACY helps you select your preferred transaction structure and works with your other advisors (tax, legal, and accounting) to help negotiate the final agreements. We monitor the process through to completion and follow up to ensure a successful transaction.

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